Duolingo Pets React Campaign
This project is based on a D&AD brief for 2022. The #PetsReact@Duo campaign is developed by me with a goal in mind to get existing users back on track with learning languages on the Duolingo app.
About The Concept
People as users are the key to the existence of Duolingo, yet there is also those other living creatures in our lives that are always listening to us… Our Pets! Most people who own pets talk to them and treat them as direct members of their family. Pets listen and react to everything thus I developed a #PetsReact@Duo campaign that would entice Duolingo learners to return to the app to learn more in order to converse with their pets and see their reactions!
This project consists of 4 Instagram video advertisements. One main video and three supporting shorter videos to be exact. Furthermore this campaign is designed such that it entices existing Duolingo learners to participate in a show and tell kind of activity for a chance to win Duolingo themed prizes.
Please note that this project is designed in accordance to the Duolingo public access Brand Guide. You can review this brand guide via this link; https://design.duolingo.com/
Fact
Duolingo has an extremely diverse Instagram presence with many branch off pages dedicated to languages, events, various themes chat groups, etc... This is a perfect social media to start off this campaign.
D&AD Brief & Concept Presentation
All Campaign Videos Together
The Pets React Campaign
Video #1 - Main
Video #2
Video #3
Video #4